Various parts of the message can be personalized with "G-Merge", a powerful language that can manipulate data in almost any way conceivable. The versatility of G-Merge at generating complex personalized emails is unparalleled. Here is a partial list of G-Merge's features:
Complete database connectivity
IF-statements
Variables
Loops
Mathematical expressions
Date calculations
File I/O
Extensive function library
G-Merge can be used to personalize the text body, HTML body, attachment list, From, To, Reply-To, CC, BCC, subject, HTML embedded images, and database WHERE clause.
Conditional statements can control the presence of entire paragraphs of text. Here is an example of a message that uses a conditional body:
Dear [[FirstName]],
[[if product_id = 1005]]Thank you for purchasing a widget.[[else]]Thank you for ordering a gadget.[[endif]]
A package should arrive by [[order_date + 30]]
Click here for more info: Message Personalisation
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